Infomercials

Vegan infomercials like:
"you've heard that vegans don't eat meat or dairy and they just eat plants, (show black and white footage of salads and dreary music)
"well look at the vegan foods now! (sparkles with color footage of a wonderful vegan thanksgiving type spread, other traditional dishes, people enjoying vegan dinners)
"vegan foods are now similar in taste and textures to animal meat while offering better nutrition, fighting heart disease, diabetes, and cancer, and never needing to kill an animal. (show footage of calves playing in meadow)

the product (there's always a product in infomercials!) could be a vegan starter pack, maybe 19.95$ for a box of sample foods and a guide to local vegan restaurants and grocers or get the guide free on the website.